Privacy Policy

Ecto Soluções Digitais LTDA (CNPJ 35.814.815/0001-99) respects your privacy and is committed to protecting your personal data. This Policy describes how we collect, use, store, and share your information, in accordance with the General Data Protection Law (LGPD – Law No. 13,709/2018).


1. Data We Collect

While you are interacting with the Ecto website, various types of personal data may be collected—either through forms you fill out, when you subscribe to our content, or automatically as you browse the site. Below, we explain transparently what data is collected in each context and for what purposes:

1.1 Contact Forms and Website Analytics

When you fill out our contact forms or request a personalized analysis of your website, we collect information that is essential for identifying your professional profile, understanding your context, and providing a response tailored to your needs.

Information collected:

  • Name
  • Corporate email
  • Position
  • Company size
  • Preferred method of contact (email or WhatsApp)
  • Message
  • Consent to Marketing Communications (Optional)

Purpose: To respond to your request, provide a personalized assessment, and present Ecto solutions that are relevant to your professional context.

1.2 Newsletter Subscription

By subscribing to our newsletter, you agree to receive content from Ecto on a regular basis. We collect only the minimum amount of information—just enough to deliver personalized and relevant content.

Information collected:

  • Name
  • Email

Purpose: To provide informative and strategic content on digital marketing, performance, and technology.

1.3 Automatic Collection via Cookies

While you are browsing the website, technologies such as cookies are used to automatically collect data. This information helps us understand visitor behavior and continuously improve the user experience.

  • IP address and approximate geolocation
  • Browser and Device Type
  • Pages viewed, clicks, and time spent browsing

Purpose: to improve your browsing experience, analyze website usage, and personalize media campaigns.


2. Use of Cookies

Our website uses cookies for various purposes. When you visit the site for the first time, you will see a banner that allows you to accept or reject all non-essential cookies.

We do not currently offer granular settings (by category). If you opt out, we will not use tracking tools such as Google Analytics, Hotjar, Meta Ads, Google Ads, or others.

Types of cookies used:

  • Essential: for basic website functionality (e.g., saving browsing preferences).
  • Performance and analytics (subject to consent): Google Analytics, Hotjar.
  • Advertising and remarketing (subject to consent): Google Ads, Meta Ads.

We process your data based on:

  • Consent: when you choose to receive communications from Ecto or allow optional cookies.
  • Legitimate interest: when we respond to requests you have made.
  • Performance of a contract or pre-contractual measures: in connection with sales or diagnostic services.
  • Compliance with legal obligations: when required by authorities.

4. Data Sharing

Your data is shared only with:

  • Partner platforms (CRM, email marketing, analytics, and digital media)
  • Ecto’s in-house team
  • Authorities, if there is a legal obligation

We always require third parties to commit to best practices in security and privacy.


5. Retention and Deletion

We store your data only for as long as necessary to fulfill the purposes described or until you request its deletion. After that period, the data is securely deleted or anonymized.


6. Your rights as a data subject

You can, at any time:

  • Confirm whether we process your data
  • Request access, correction, or deletion
  • Revoke Consents
  • Request data portability or anonymization, when applicable

Requests should be sent to: suporte@ecto.digital.


7. Information Security

Ecto implements strict technical and administrative measures to protect the personal data it stores and processes. Access to information is restricted to authorized users and controlled based on permissions linked to the status of each employee or partner.

All data is stored in a secure environment, with multi-level authentication, internal approval workflows, and access policies based on need and active affiliation with the operation.

We periodically review our security processes and follow best practices in information governance, with a focus on data confidentiality, integrity, and availability.


8. Changes to This Policy

We may update this Policy at any time. The most recent version will always be available on our website. We recommend that you check this page periodically.


9. Contact

Questions or requests regarding this Policy or data processing may be sent to:
suporte@ecto.digital

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Ecto is committed to protecting your privacy. Therefore, when you click SUBMIT, the information you have entered will be used to enable us to contact you and offer you services that may be of interest to you or the company you represent. This form is intended for individuals 18 years of age or older.

You can opt out of receiving these messages at any time. If you have any questions, please see our Privacy Policy.