Privacy Policy

Ecto Soluções Digitais LTDA (CNPJ 35.814.815/0001-99) respects your privacy and is committed to protecting your personal data. This Policy explains how we collect, use, store, and share your information, in compliance with Brazil’s General Data Protection Law (LGPD – Law No. 13.709/2018).

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1. Data We Collect

While interacting with Ecto’s website, we may collect different types of personal data — either through forms you fill out, newsletter subscriptions, or automatically during your browsing session. Below we explain, in a transparent manner, what data is collected and why:

1.1 Contact Forms and Website Audits

When you fill out our contact forms or request a personalized site analysis, we collect essential information to understand your professional profile and respond accurately to your inquiry.

Data collected:

• Name
• Business email
• Job title
• Company size
• Preferred contact method (email or WhatsApp)
• Message
• Marketing communications consent (optional)

Purpose: To respond to your request, deliver a tailored analysis, and present Ecto’s solutions relevant to your professional context.

1.2 Newsletter subscription

When subscribing to our newsletter, you opt to receive regular content from Ecto. We only collect minimal information required to personalize and deliver our materials.

Data collected:

• Name
• Email

Purpose: To send informative and strategic content about digital marketing, performance, and technology.

1.3 Automatic data collection via cookies

While browsing our site, technologies such as cookies are used to automatically collect information. These help us understand user behavior and continuously improve the experience we provide.

• IP address and approximate geolocation
• Browser type and device
• Pages visited, clicks, and time spent on site

Purpose: To enhance navigation, analyze site usage, and personalize ads campaigns.

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2. Use of cookies

Our website uses cookies for various purposes. Upon your first visit, a banner will appear allowing you to accept or reject all non-essential cookies.

We currently do not offer granular cookie settings by category. If you reject, we will not use tools like Google Analytics, Hotjar, Meta Ads, Google Ads, or similar tracking technologies.

Types of cookies we use:

• Essential: Basic site functionality (e.g., saving user preferences).
• Performance and analytics (requires consent): Google Analytics, Hotjar.
• Advertising and remarketing (requires consent): Google Ads, Meta Ads.

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3. Legal basis for processing

We process your data based on:

• Consent: When you opt to receive communications from Ecto or accept optional cookies.
• Legitimate interest: When we respond to requests you make.
• Contractual necessity or pre-contractual measures: For business interactions or service assessments.
• Legal obligation: When required by law or regulatory bodies.

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4. Data sharing

Your data is only shared with:

• Trusted partners (CRM, email marketing, analytics, and advertising platforms).
• Ecto’s internal team.
• Legal authorities, if required by law.

All third parties are required to follow strong privacy and security standards.

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5. Data retention and deletion

We retain your data only for as long as needed to fulfill the purposes outlined in this Policy, or until you request its deletion. After this period, the data will be securely deleted or anonymized.

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6. Your rights as a data subject

You may request, at any time:

• Confirmation that we process your data.
• Access, correction, or deletion of your data.
• Withdrawal of your consent.
• Portability or anonymization, when applicable.

Requests should be sent to: suporte@ecto.digital.

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7. Information security

Ecto applies rigorous technical and administrative safeguards to protect personal data. Access is limited to authorized personnel and governed by permission levels based on each user’s role.

All data is stored in secure environments with multi-level authentication, internal approval workflows, and access policies based on role and active engagement.

We routinely review our security protocols and follow best practices in information governance — focused on confidentiality, integrity, and data availability.

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8. Changes to this policy

We may update this Policy at any time. The latest version will always be available on our website. We encourage you to check this page periodically.

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9. Contact

Questions or requests related to this Policy or how your data is handled may be sent to:
suporte@ecto.digital