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Paid Traffic

Paid Media with strategy, intelligence, and a performance focus

Strategy, data, and execution focused on results. From targeting to creatives, we plan and optimize every campaign with intelligence and performance in mind.

Strategy

Fast, measurable, and targeted growth

Paid traffic: the smartest way to drive quick results

Whether your goal is to sell, generate leads, or scale brand awareness, paid traffic is one of the fastest and most controllable ways to grow digitally. With the right strategy, you can test, measure, and scale campaigns with predictability and positive ROI.

Speed and scale

Get results within days of launching.

Precise targeting

Reach the right people at the right time.

Measurement and optimization

Learn and adapt through actionable data.

Powerful synergy with SEO

Combine short-term paid results with long-term organic growth.

Deliverables

From strategy to continuous performance

What we deliver with paid media

Our paid traffic consultancy goes beyond execution. We act strategically and collaboratively — creating custom plans, running constant tests, and focusing on getting the most out of every dollar invested.

Method

How we build your paid media strategy the right way

Our process to turn PPC investment into predictable results

At Ecto, every campaign is built on data, business goals, and continuous learning. We use a close-knit model focused on sprint delivery, structured testing, and weekly performance reviews.

Diagnosis and goal setting

Understanding your business, history, and setting clear KPIs.

Campaign planning and setup

Channel-by-channel planning, with segmentation, formats, testing, and timelines.

Execution with testing and refinement

Campaigns are closely monitored, hypotheses tested in short cycles with a focus on scale.

Review and continuous learning

Results are analyzed each sprint to identify patterns and apply insights to future actions.

Optimization

Performance that blends human creativity with intelligent automation

AI-Optimized campaigns for smarter results

PPC platforms have evolved. AI now plays a major role in decision-making — and knowing how to guide, feed, and interpret automation is key. At Ecto, we use AI strategically to boost results without losing creativity or control.

Platforms

We advertise where your audience is

Expertise across channels to maximize your reach

We operate on the top digital media platforms, tailoring strategies to match each channel's context, audience, and goals. From lead generation to e-commerce growth, we build smart, results-focused media strategies.

Google Ads

Search, Display, YouTube, and Shopping campaigns — with smart intent, behavior, and keyword targeting.

Meta Ads (Facebook & Instagram)

High-impact creatives, interest-based targeting, advanced remarketing, and audience customization.

LinkedIn Ads

Ideal for B2B and institutional brands. We segment by role, industry, and location to drive qualified leads.

TikTok Ads

Discovery-driven campaigns using native creatives and platform-specific language to boost reach and engagement.

We're always testing new platforms

We analyze user behavior and explore emerging channels to propose, validate, and scale new opportunities.

Stay up to date with what drives results

Discover what really moves the needle in digital strategy. Weekly content with actionable insights to apply to your business.

Applications

Strategies adapted to your goals and business model

Paid media designed for every business scenario

Every business is different — and so are its media needs. Our paid media strategies are flexible and tailored to deliver the right outcome at the right time, from awareness to conversion.

Why brands choose Ecto to manage their campaigns

At Ecto, media isn't just an expense — it's a strategic growth channel. We work closely with your team, make data-driven decisions, and focus on real business impact.

  1. 01. Strategy aligned with your business goals

    Campaigns built around real metrics — not just clicks.

  2. 02. Consultative collaboration with your team

    We integrate with your internal squads or growth teams.

  3. 03. Reports with insights, not just numbers

    Actionable, contextual analysis focused on decision-making and learning.

  4. 04. Sprint-based weekly optimizations

    Agile model for campaign execution and full visibility.

  5. 05. Multichannel approach with clear focus

    We prioritize the channels that bring the best ROI.

  6. 06. Creative and technical support at every stage

    From brief to final creative — our specialists are ready to support your team.

Frequently Asked Questions

Our paid media management adapts to your team, structure, and goals. Below are common questions about how we combine strategy, data, and execution to scale your results.

What's the minimum budget you recommend for paid media?

It depends on your goals and market. We help define a strategic investment based on CAC, ROAS, and the potential of each channel.

Does Ecto also create campaign creatives?

Yes. We can produce creatives from a briefing and guide adjustments based on performance and best practices.

How soon can I expect results?

Initial learnings come within the first few days. More consistent results typically appear within 30 to 90 days, depending on your product or service cycle.

Does your consulting include testing and optimization?

Absolutely. We continuously test creatives, audiences, and channels. Optimization is built into our model.

Do you manage existing campaigns or only new ones?

Both. We can take over active campaigns and apply our methodology for restructuring and scaling.

Do you manage multiple channels at the same time?

Yes. We work with multichannel strategies whenever your budget and context allow for it.

Want to scale your digital presence with smart, performance-driven media?

Experts in attracting, engaging, and converting through digital

Fill out the form and let's explore how we can help your company grow with intelligence and measurable results.

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