Strategy, content, SEO, paid media, and technology — combined to transform digital presence into real, measurable growth through structure, data, and execution. Ecto was founded at the end of 2019 by Ruan Barbosa — a physics teacher, master in education, and digital strategy and data expert. With over a decade of experience in digital marketing, Ruan started the company to help businesses grow in a structured way, using SEO as the technical foundation. The name "Ecto" was inspired by the iconic Ecto-1 car from the Ghostbusters movie — a vehicle built for support and action. This reference perfectly reflects our mission since day one: to stand by brands with a consultative and strategic approach, powered by our own technology to deliver real results. Over the years, we've expanded our scope, combining SEO, Paid Media, Technology, and Content into fully integrated solutions. Backed by a multidisciplinary team and proprietary tools like Ecto Tools and Locasty, Ecto is now recognized as a consultancy known for delivering strategic clarity, custom execution, and sustainable growth.
Mission
To help brands grow through integrated digital performance solutions — uniting strategy, content, media, and technology to deliver structured, measurable results.
Vision
To be a benchmark in digital performance — known for combining intelligence, strategy, proprietary technology, and a results-driven team that works side by side with clients.
Values
We value diverse experiences and mutual respect, fostering an inclusive and collaborative environment. We believe success comes from teamwork, transparency, and purposeful excellence.
