Ideal for those who want to build a solid foundation and sustainable growth.
Key topics covered:
Loading speed test and Core Web Vitals metrics.
Analysis of source code and important HTML tags for SEO.
Review of SEO rules and behavior by page type.
Analysis of internal tracking quality (crawl budget).
Ideal for those who produce or are starting to produce content and want to leverage organic traffic.
Key topics covered:
Verification of content quality and competition among pages.
Analysis of how content is interpreted by search engine bots.
Mapping of technical content errors in texts, images, and links.
Analysis and cleanup of content misaligned with the brand's business objective (content pruning).
Ideal for those who want a 360º strategy to unlock site growth.
Key topics covered:
A comprehensive SEO audit, including technical and content aspects.
Analysis of access history and relationships with Google updates.
Keyword positioning assessment and comparison with competitors.
Comparison of Core Web Vitals metrics with competitors.
An SEO audit is recommended for various company profiles. It is important for sites in development and expansion to ensure that the launch is carried out according to search engine guidelines and best practices. It is also indicated for sites experiencing traffic declines or facing penalties, as well as companies planning for M&A or looking to leverage their results. An SEO audit is a fundamental service for those who intend to correct or enhance their SEO strategy.
M&A of Companies
In cases of mergers and acquisitions, it is essential to ensure that the integration of sites occurs effectively in terms of SEO. The SEO audit is essential to avoid damage to the online presence of both companies, ensuring the optimization of pages and the preservation of organic traffic.
Those Who Want to Organize
For companies that seek to organize the brand's site in a strategic and optimized way, the audit is essential. It provides precise instructions for reorganizing site environments and eliminating errors and issues that impact SEO results, helping to enhance digital presence.
Those Who Want to Grow
For companies looking to increase their online visibility and improve their position in search engines like Google, they should consider an SEO audit. It provides valuable insights into what is working and what needs SEO improvements.
Those Who Have Been Penalized
For sites that have been penalized or experienced a significant decline due to algorithm updates. An SEO audit is an essential tool to identify the causes, guide problem resolution, and recover organic performance. We map all improvement points so that results can grow again.
Using our own dashboard, Ecto Tools, we offer a complete view of project activities, making it easier to manage and track SEO tasks, experiments, and results.
We work in an agile manner, using the Kanban methodology to organize tasks and meetings to define next steps. This enables us to be efficient and adaptive to each client's needs.
Our goal is to make SEO accessible and understandable to everyone. We use clear and objective language, describing in simple terms what needs to be done to improve website rankings and increase organic traffic.
In the scenario analysis, we understand the purpose of the audit and the main challenges. By mapping the current panorama, we identify priorities and prepare the groundwork for the next steps.
Structural cleansing is essential for SEO optimization. We verify how the content is interpreted by search tools, test mobile usability, and review several other technical SEO elements.
Content cleansing focuses on the review and modification of existing information on the site. We analyze and suggest improvements for content tracking, source code, sitemaps, indexing, and on-page elements.
Based on the site analysis and cleansings, we guide through detailed recommendations on what should be done. We provide targeted guides for effective and appropriate optimization that leads to SEO results growth.
We certify the correct validation of the implemented actions based on the audit deliveries. The goal is to ensure that what was guided is implemented properly on the site, making it optimized with the best SEO practices.
In an SEO Audit, Ecto Digital thoroughly examines each fundamental aspect for good organic performance. Our goal is to identify both the strengths and weaknesses of your site, enabling the creation of personalized strategies to optimize your online presence. We analyze everything from indexing to content duplication, covering technical and content aspects that directly impact how search engines interpret and rank your site. Each of the following areas is carefully examined by our team of experts.