Digital Analytics
Maximize o poder dos dados do seu site com Digital Analytics. Extraia insights valiosos para aprimorar e otimizar sua estratégia digital.
How It Works?
Enhancing the user experience through detailed analytical insights is crucial for any digital business. Our approach is based on five steps: preparation, discovery, design, implementation/integration, and launch. Each step is customized to meet the unique needs of your business, ensuring an unparalleled return on investment.
Preparation
In this initial phase, an analysis of the business opportunity or problem faced by the client is conducted. It is important to understand the project's goals and objectives to establish a solid foundation for the solution's approach.
Discovery
This stage involves the exploration of possible strategies and solutions according to the client's needs and project objectives. This may include creating a project plan, identifying required resources, and setting specific goals and objectives.
Design
In this phase, solutions are designed based on the pre-established objectives from the discovery phase. This includes defining the current state in relation to the goal and its future state.
Implementation and Integration
The implementation phase involves executing the strategy defined in the previous stage, using the chosen tools and techniques.
Launch
Preparation for the launch is carried out, including team training on processes and technologies, data collection and analysis, results presentation, and project transition to the client. This may include final reporting, project documentation, and providing ongoing training or support to the client's team.
Areas of Expertise
We operate in a variety of fields within the Digital Analytics universe, offering personalized services adapted to each client's needs. From strategy and implementation to optimization and training, our goal is to connect the dots in the complex world of data and provide clear insights to boost your business.
Strategy
Our expertise goes beyond merely collecting and analyzing data. We understand the need for a well-defined strategy. We assess data maturity, create a tailored measurement strategy, conduct audits to check the implementation status, and design a precise roadmap for testing to achieve better performance.
Optimization
Optimization plays a crucial role in any data strategy. We offer services such as analysis and insights delivery, audience segmentation and targeting, performance analysis of marketing campaigns, testing and personalization, as well as attribution modeling. All this to help you make the most of your data.
Implementation
We provide comprehensive data implementation services, including data and tag management, integration, visualization, and report automation. We develop custom dashboards to provide you with a clear and understandable view of the metrics that matter to your business.
Training
We believe in empowering our clients to manage and understand their own data, which is why we offer various training sessions. Whether it's Google Analytics 4, LookerStudio, Google Search Console, SEMrush, or even Data Storytelling workshops, our training sessions are effective and tailored to your level of knowledge.
A Strategic View on Data
With the advancement of technology and digitalization of businesses, collecting, analyzing, and smartly using data have become indispensable. Making strategic decisions based on data places your brand ahead and provides a better understanding of consumer behavior patterns, aiming for more effective marketing strategies.
Configuration
Good analyses begin with the correct configuration of Digital Analytics platforms. This process involves programming, coding, and adjusting tools to ensure they collect the correct and necessary information for your analysis.
Audit
A comprehensive audit of existing data practices and patterns is crucial to identify weaknesses, improvement opportunities, and ensure data integrity. We adjust and correct flaws to ensure data consistency and accuracy.
Implementation
Implementation is the process of putting into practice the recommendations derived from configuration and audit. This may include programming new data visualizations, defining KPIs, creating interactive dashboards, or implementing suggested improvements from the audit.
Training
Training aims to empower teams to make more strategic and effective use of collected data and analysis tools. Through training, you and your team can better interpret the data generated by Digital Analytics platforms.
Get to Know Our Tools
Our exclusive technology goes beyond the ordinary. Focused on digital marketing, we have developed innovative tools that leverage SEO performance. Designed to meet market needs, our tools are the key to agile and effective management, enabling precise control over SEO projects, local marketing, and optimized content.
Ectools
Ectools is a multifunctional tool that assists in managing SEO projects, allows monitoring keyword rankings, and enables structured documentation of SEO actions and strategies, streamlining the process.
Enables unified management of SEO projects.
Enhances communication among those involved in the activities.
Allows efficient tracking of task progress.
Facilitates the creation and monitoring of SEO experiments.
Locasty
Locasty is a tool dedicated to Local SEO, ideal for enhancing your company's visibility in the region where it operates. It offers precise features to put your business in the spotlight in local search results.
Improved brand visibility in the local market.
Enhanced audience segmentation.
Expansion of potential customer base.
Maximized online presence in local markets.
Ecto Hub
Ecto Hub is an innovative blog platform that uses a headless CMS for content management. This tool provides robust and scalable integrations to boost the reach and impact of your produced content.
An alternative to WordPress.
Flexibility with a headless CMS.
Effortless management of blogs.
Robust and scalable integrations.