Digital Analytics
Maximize o poder dos dados do seu site com Digital Analytics. Extraia insights valiosos para aprimorar e otimizar sua estratégia digital.
How does it work?
Improving the user experience through detailed analytical insights is crucial for any digital business. Our approach is based on five steps: preparation, discovery, design, implementation/integration, and launch. Each step is customized to meet the unique needs of your business, ensuring unparalleled return on investment.
Preparation
In this initial phase, an analysis of the business opportunity or problem faced by the client is conducted. It is important to understand the project's goals and objectives to establish a solid foundation for the solution approach.
Discovery
This stage involves the identification of possible strategies and solutions based on the client's needs and project objectives. This may include developing a project plan, identifying necessary resources, and defining specific goals and objectives.
Design
In this phase, solutions are designed based on the pre-established objectives in the discovery phase. This includes defining the current state in relation to the goal and its future state.
Implementation and Integration
The implementation phase involves executing the strategy defined in the previous phase using the chosen tools and techniques.
Launch
Preparations for the launch are made, including training the team on processes and technologies, data collection and analysis, presenting the results, and transitioning the project to the client. This may include preparing final reports, documenting the project, and delivering training or ongoing support to the client's team.
Areas of Expertise
We operate in a variety of fields within the Digital Analytics universe, offering custom and tailored services to meet the unique needs of each client. From strategy and implementation to optimization and training, our goal is to connect the dots in the complex web of data and provide clear insights to drive your business forward.
Strategy
Our expertise goes beyond mere data collection and analysis. We understand the need for a well-defined strategy. We assess data maturity, create a tailor-made measurement strategy, conduct audits to assess the implementation status, and design a precise roadmap for testing, aiming for better performance.
Optimization
Optimization plays a crucial role in any data strategy. We offer analysis and insights, audience segmentation and targeting, performance analysis of marketing campaigns, testing and personalization, as well as attribution modeling. All of this to help you make the most of your data.
Implementation
We provide comprehensive data implementation services, including data and tag management, integration, visualization, and automation of reports. We develop custom dashboards to give you a clear and understandable view of the metrics that matter to your business.
Training
We believe in empowering our clients to manage and understand their own data, which is why we offer various training programs. Whether it's Google Analytics 4, LookerStudio, Google Search Console, SEMrush, or even Data Storytelling workshops, our training programs are effective and tailored to your level of knowledge.
A Strategic View on Data
With the advancement of technology and the digitalization of businesses, collecting, analyzing, and intelligently using data has become essential. Making strategic decisions based on data puts your brand ahead and provides a better understanding of consumer behavior patterns, leading to more effective marketing strategies.
Configuration
Good analysis starts with correctly configuring Digital Analytics platforms. This process involves programming, coding, and adjusting tools to ensure they collect the right and necessary information for your analysis.
Audit
A comprehensive audit of existing data practices and patterns is crucial for identifying weaknesses, improvement opportunities, and ensuring data integrity. We adjust and correct flaws to ensure data consistency and accuracy.
Implementation
Implementation is the process of putting into practice the recommendations derived from the configuration and audit. This can include programming new data visualizations, defining KPIs, creating interactive dashboards, or implementing improvements suggested in the audit.
Training
Training aims to empower teams to make more strategic and effective use of the data collected and analysis tools. Through training, you and your team will be able to better interpret the data generated by Digital Analytics platforms.
Get to Know Our Tools
Our exclusive technology goes beyond the ordinary. With a focus on digital marketing, we develop innovative tools that leverage SEO performance. Designed to meet market needs, our tools are the key to agile and effective management, allowing precise control over SEO projects, local marketing, and optimized content.
Ectools
Ectools is a multifunctional tool that assists in the management of SEO projects, allows monitoring of keyword rankings, and enables structured documentation of SEO actions and strategies, streamlining the process.
Enables unified management of SEO projects.
Improves communication among stakeholders.
Facilitates efficient tracking of task progress.
Simplifies the creation and monitoring of SEO experiments.
Locasty
Locasty is a tool dedicated to Local SEO, ideal for increasing the visibility of your business in the local market. It offers precise resources to highlight your business in local search results.
Improves brand visibility in the local market.
Enhances audience segmentation accuracy.
Expands the pool of potential customers.
Maximizes online presence in local markets.
Ecto Hub
Ecto Hub is an innovative blog platform that uses a headless CMS for content management. This tool provides robust and scalable integrations to maximize the reach and impact of the produced content.
An alternative to WordPress.
Flexibility with a headless CMS.
Easy and efficient blog management.
Robust and scalable integrations.