Website migration is a delicate process that involves platform changes, layout updates, and content restructuring. In each scenario, it's important to ensure the preservation and optimization of SEO elements while maximizing the benefits of previous work. Additionally, migration can also be an opportunity to fix errors and improve aspects that can boost future rankings. The challenge is to manage all these changes without negatively impacting the visibility and organic traffic of the site.
Using our own dashboard, Ecto Tools, we offer a complete view of project activities, making it easier to manage and track SEO tasks, experiments, and results.
We work in an agile manner, using the Kanban methodology to organize tasks and meetings to define next steps. This enables us to be efficient and adaptive to each client's needs.
Our goal is to make SEO accessible and understandable to everyone. We use clear and objective language, describing in simple terms what needs to be done to improve website rankings and increase organic traffic.
Our redirect analysis is performed to ensure that all pages are correctly redirected to their corresponding new URLs, avoiding page not found errors and loss of page authority.
We verify the source code for inconsistencies, ensuring that all meta tags, titles, descriptions, and other SEO information are present and correct in the new version of the site.
We study the new URL structure to ensure it is optimized for SEO, reviewing the use of relevant keywords and compliance with the context of the page content.
We perform an analysis of structured data on the site to ensure that all markup is correct, improving search engine understanding of the site's content.
Ensuring that relevant content from the old site is present in the structure of the new version is crucial during migration. This helps minimize potential ranking impacts.
We ensure that search engine bots can crawl and index all crucial pages after the migration. We review the robots.txt file, noindex settings, and other crawling adjustments, optimizing SEO performance.
We conduct A/B tests during migration to compare different versions of pages and validate which optimizations generate the best results in terms of traffic and conversions, ensuring migration success. Additionally, we evaluate the performance of the migration on a sample of pages before the full switch.
For a successful migration, loading speed cannot be neglected. We ensure that your pages load quickly on any device, improving user experience and search engine rankings.
We establish a detailed SEO plan for your site migration, including page structure, redirects, and code changes. In this stage, clear communication with all involved parties is essential to ensure alignment with the next steps of the migration.
Current Structure Analysis
We thoroughly analyze the current site scenario. We map the structure, identify key pages, and document what will be kept, removed, or replaced. This analysis provides a clear understanding of what needs to be done to preserve and improve traffic and rankings during and after migration.
We organize the migration from the old to the new version through a redirection map. This map indicates to which new URL the old version will redirect.
This phase involves development work to apply the changes established for the migration. It's when all site modifications are published, and redirects are implemented.
After implementation, it is vital to closely monitor site and redirect performance, as well as error indices, search rankings, and organic traffic. This allows for the quick identification and resolution of any potential issues that arise.
Upon completion of migration, a comprehensive review is conducted to evaluate the impact of the changes. This analysis examines the current positioning, traffic behavior, and user behavior patterns to understand the effectiveness of the migration. These valuable insights are consolidated into a comprehensive conclusion report, providing a complete overview of migration success.