Website migration is a delicate process that includes platform changes, layout updates, and content restructuring. In each scenario, it is essential to ensure the preservation and optimization of SEO elements, maintaining the maximum benefits from previous work. Additionally, migration can also be an opportunity to correct errors and improve aspects that can boost future rankings. The challenge is to conduct all these changes without negatively affecting the site's visibility and organic traffic.
Using our own dashboard, Ecto Tools, we provide a complete view of project activities, making it easier to manage and monitor SEO tasks, experiments, and results.
We work in an agile manner, using the Kanban methodology for task organization and meetings to define next steps. This allows us to be efficient and adaptable to each client's needs.
Our goal is to make SEO accessible and understandable to everyone. We use clear and objective language, describing in simple terms what needs to be done to improve positioning and increase organic website traffic.
Our redirects analysis is performed to ensure that all pages are correctly redirected to their corresponding new URLs, avoiding page-not-found errors and loss of page authority.
We check the source code for inconsistencies, ensuring that all meta tags, titles, descriptions, and other SEO information are present and correct in the new version of the site.
We study the new URL structure to ensure they are SEO-optimized, reviewing the use of relevant keywords and their relevance to the context of the page content.
We perform an analysis of structured data on the site to ensure that all markers are correct, improving search engine understanding of the site's content.
We ensure that relevant content from the old site is present in the structure of the new version. This is crucial during migration to reduce potential ranking impacts.
We ensure that search engine bots can crawl and index all crucial pages after migration. We review the robots.txt file, noindex settings, and other crawling adjustments, optimizing SEO performance.
We conduct A/B testing during migration to compare different versions of pages and validate which optimizations generate the best results in traffic and conversions, ensuring migration success. Additionally, we evaluate migration performance on a sample of pages before the full rollout.
For a successful migration, loading speed cannot be overlooked. We ensure that your pages load quickly on any device, improving the user experience and search engine ranking.
We establish a detailed SEO plan for your site's migration, including page structure, redirects, and code changes. In this stage, smooth communication with all involved areas is essential to ensure alignment with the next steps of the migration.
Current Structure Analysis
We thoroughly analyze the current site's landscape. We map the structure, identify key pages, and determine what will be kept, removed, or replaced. This analysis allows us to have a clear understanding of what needs to be done to preserve and improve traffic and positioning during and after the migration.
We organize the migration from the old to the new version through a redirect map, indicating to which new URL the old version will point.
This phase involves development work to apply the changes established for the migration. It is when all site changes are published, and redirects are implemented.
After implementation, it is vital to closely monitor site and redirect performance, error rates, search rankings, and organic traffic. This allows for quick identification and resolution of any potential issues that may arise.
At the conclusion of the migration, a comprehensive review is conducted to assess the impact of the changes. This analysis examines the current positioning, traffic behavior, and user behavior patterns to understand the effectiveness of the migration. These valuable insights are consolidated into a comprehensive conclusion report, providing a complete overview of the migration's success.