At Ecto Digital, we work in the SEO scenario for Online Stores with a focus on optimizing search engine rankings and increasing conversion rates. Our work involves analyzing and implementing SEO strategies to enhance the e-commerce performance. User experience is a crucial point in this context. We aim to improve navigation so that customers can easily find what they are looking for, increasing conversion chances. We work on optimizing product descriptions, categories, and subcategories. We also analyze page loading speed, a key factor for both SEO and user experience. Using our own SEO tools, we monitor and extract valuable insights to refine the strategy. As a result, online stores can significantly increase their return on investment in SEO.
Using our own dashboard, Ecto Tools, we provide a complete view of project activities, making it easier to manage and monitor SEO tasks, experiments, and results.
We work in an agile manner, using the Kanban methodology for task organization and meetings to define next steps. This allows us to be efficient and adaptable to each client's needs.
Our goal is to make SEO accessible and understandable to everyone. We use clear and objective language, describing in simple terms what needs to be done to improve positioning and increase organic website traffic.
Understanding the SEO universe for Online Stores is essential for those seeking excellence in the digital market. In online stores, SEO plays a crucial role as it is through SEO that an e-commerce can increase its visibility and, consequently, its sales. At Ecto Digital, we work strategically, exploring the details of your segment, studying the competition, and identifying the best opportunities. Our goal is to enhance your online store to deliver solid and long-lasting results, with a focus on increasing qualified traffic and maximizing conversion rates. By doing so, we improve your rankings, making your online store more visible and profitable.
A platform change is one of the critical moments for an e-commerce's SEO. Without strategic planning and technical knowledge, organic traffic and rankings achieved over time can be compromised. It's not just about choosing a platform based on cost and design; it's essential for the chosen option to align well with SEO practices. This means the platform should allow full control over SEO elements such as URLs, page titles, meta descriptions, alt attributes for images, and have a search engine-friendly architecture. At Ecto Digital, we deeply understand the impact of platform choice on SEO and assist in this decisive process.
It's essential that your e-commerce platform allows you to manage your page URLs. Clean and optimized URLs can improve not only navigation experience but also the visibility of your store on search engines.
Titles and Meta Descriptions
Title tags and meta descriptions play a crucial role in search engine optimization. They help identify your page's content and are displayed in search results.
If search engines can 'read' your images through appropriate image attributes, it can improve your site's accessibility and increase its SEO potential.
Search engine robots must be able to crawl your site properly. The structure and hierarchy of your site can facilitate crawling and improve your search engine ranking performance.
A slow-loading site can drive away customers and harm your rankings on search engines. Therefore, it's important to choose an e-commerce platform that offers great loading times.
Ensuring your e-commerce is responsive means it will function and appear correctly on all devices. This is crucial for a positive consumer experience.
The XML Sitemap helps search engines understand your site's structure. When considering a platform change, choose one that supports creating and easily managing Sitemaps.
Security should be a priority for better rankings in search results and customer trust in the brand. Research the security measures the chosen platform offers.
SEO optimizations focusing on local searches for Google Business Profile sites and other local platforms.
Having access to reliable technical support is crucial. Before choosing an e-commerce platform, ensure it offers assistance, especially with SEO adjustments if needed.